A Decade of Webdesign_Studio Léon&Loes
The visual identity for the two-day conference 'A decade of Webdesign' was one of the first projects designed by Studio Léon&Loes. Images and data linked to the speakers, moderators and participants of the conference where collected by using online tools. Based on the collected information an individual coat of arms was made for each speaker. The results were often very personal and together they formed the main logo of the conference. Part of the design is a new colour-system translating HTML into web colours based on the old heraldic system whereby shading techniques represented certain pigments. This project was admitted in the Yearbook of Dutch Design.