Rotterdam has the ambition to become a resilient delta city with the most innovative and sustainable port in the world. This ambition requires investment in talent, entrepreneurship and innovation. RDM Centre of Expertise is the platform for accomplishing this; it initiates practical projects with investment from education, government and business. The objective of these projects is to facilitate talent and entrepreneurs who are equipped to help build a future-proof port city. The visual identity was developed in collaboration with Friends for Brands.