ontwerp visuele identiteit conferentie walled garden
Walled Garden_Studio Léon&Loes
Walled Garden - The new [in] equalities endorsed by technology - is a visual identity design for a 2-day international conference organised by Virtueel Platform in Amsterdam. The conference will focus on the in-accessibility of information and knowledge driven by a tendency towards online gated and closed communities. Walled Gardens are spreading online, while blogs and personal profile pages become over-saturated and ego-based; an extremely useful pool of information for marketing agencies. Networks tend to settle down and lose their spontaneity and momentum after a short-lived existence online. The objective of the conference is to discuss terms for public access to the vast databases of information and to find and implement a sustainable architecture for the availability of tools and information exchange.